Salesforce Marketing Cloud Administrator

Position Description

Organization Description:

Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the over 31 million Americans who live with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, and help patients and caregivers understand their disease, actively engage in their care, find strength in one another – and improve their lives. Additionally, NEA advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision making. The eczema community is at an exciting juncture, with increased recognition of the seriousness and burden of eczema and a surge in scientific interest and development of new treatments. Bolstered by NEA’s strategic plan, Blueprint 2025, we are a driving toward the ultimate vision: a world without eczema. Learn more at NationalEczema.org.

Job Summary:

Reporting to the Associate Director, CRM & Systems Administration, the Marketing Cloud Administrator is a critical member of the Operations team and will manage the day-to-day operations of NEA’s Salesforce Marketing Cloud instance. This individual will have a deep understanding of the capabilities and functionality of Salesforce Marketing Cloud to lead the development of new initiatives, enhancements, operations and support for the platform and its various integrations. This individual will work with internal stakeholders on requirements for initiatives and lead in their execution and delivery with guidance from the Associate Director, CRM & Systems Administration. This individual will also respond to regular requests for reports, dashboards, and error resolution.

This position is full-time (40 hours/week). This is a hybrid remote position and will require occasional time in our Novato, CA office.

Primary Responsibilities:

• Serve as the primary contact for Marketing Cloud
• Collaborate closely with the Salesforce System Administrator, Marketing Department and other stakeholders
• Maintain security, including sharing rules and security levels to Marketing Cloud, and Marketing related Objects
• Lead development and maintenance of Journeys in Marketing Cloud based on organizational needs
• Build Outbound email communications based on organizational needs
• Lead the implementation of new releases of Marketing Cloud.
• Research and share new features, make recommendations on new features, and understand how they impact our organization to ensure we are taking full advantage of offerings
• Participate in new project discovery, configuration design, testing, and deployment. Have a strong understanding of business requirements, and make recommendations for solutions
• Perform administration and support of Marketing Cloud and related Objects including but not limited to creating/managing business units, security settings including custom roles and permissions, automation, data imports and synchronization, data extensions, preference center management and audit trail monitoring
• Assist in training, troubleshooting, and support with end users in Marketing Cloud
• Assist users with dynamic content using AMPScript.
• Maintain and enhance data extensions using SQL activities in automation studio
• Email Studio
• Build and manage data extensions
• Manage and organize content
• Building emails via HTML/CSS (MJML)
• Data and Analysis
• Build reports and manage data extensions in Marketing Cloud that provide real-time insight into operations and outcomes
• Report on every outbound communication and report to relevant parties as needed
• Manage Mobile Push/Mobile Connect
• Contact Builder: Manage/upkeep contact list clean and organized
• Occasionally Support Sr Salesforce Administrator with creating custom fields, custom objects, and flows in SFDC

Must Have Skills:

• Certified Marketing Cloud Administrator
• Certified Salesforce Administrator (CRM)
• At least 3 years of managing and Administering Marketing Cloud
• Intermediate to expert level technical understanding of the Salesforce Marketing Cloud platform including email, email templates, SMS, automations, journeys, data extensions, preference center, business units, forms, and integrations
• A firm understanding of Marketing Cloud best practices
• Intermediate to expert with SQL query (in relation to SFMC)
• Intermediate with HTML/CSS
• Experience with Marketing Cloud Reporting Tools
• Experience with Journey Builder, Automation studio, Web studio, Email studio and Audience Builder
• Detail-orientation with strong organizational, research, troubleshooting, and problem-solving skills
• Ability to work independently in an evolving and changing environment with little direction and multi-task while being productive and timely
• Flexible and willing to participate in activities outside core job description

Preferred but not required:

• Experience in implementing and managing a Marketing Cloud instance
• Marketing Cloud Email Specialist experience
• Experience supporting the development of marketing and/or fundraising campaigns and leveraging the CRM system for these activities
• Visual Studio Code/MJML experience a plus
• Knowledge of email marketing and text messaging best practices
• Experience with AMPScript
• Experience using Atlassian products like Jira and Confluence for project management

The National Eczema Association offers an attractive benefits package to the qualified candidate:

• Competitive salary, dependent on experience
• Medical, dental and vision benefits
• Life Insurance
• Employer paid pension plan
• Employee optional 401K plan
• Optional Flexible Spending Plan
• Discretionary PTO
• Other standard organization benefits

Application Instructions:

Interested applicants should submit their resume and cover letter. Please include in the cover letter an explanation of why you believe you are a fit for this position. Submissions without a resume and cover letter will not be considered.

Position open until filled

NEA is an equal opportunity employer

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Compensation package:

• Yearly pay

Experience level:

• 3 years

Schedule:

• Monday to Friday

COVID-19 considerations:
No special precautions. NEA follows all federal, state and local guidelines.

People with a criminal record are encouraged to apply

Application Question(s):

• Do you have a Salesforce Marketing Cloud Administrator Certification?
• Will you be able to reliably commute to Novato, CA 94945 for this job?

Experience:

• Salesforce Marketing Cloud: 3 years (Required)
• Salesforce Administrator: 1 year (Required)

License/Certification:

• Marketing Cloud Administrator Certification (Required)

Work Location: Hybrid remote in Novato, CA 94945

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