We are searching for a performance driven Product Marketing Manager to support ILIA’s new product launch process from concept to final delivery. This role will proactively monitor brand data, including new launch and existing business performance, cost information, and category sales, providing actionable recommendations to achieve business targets. This person will work cross-functionally with the full Marketing Team, Product Development, Creative and Digital, and be an advisor on market trends and insights.

This role is remote and reports into the Director of Brand Marketing.

Role & Responsibilities:

• Collaborate with the Marketing Team on 360 go-to-market activation decks for new product launches and core campaigns.

• Manage the planning process, competitive analysis, key product messaging, cross-functional briefings, and timelines to deliver robust marketing campaigns and sustained marketing support.

• Own product mapping for existing portfolio and future product launches.

• Conduct competitive research to ensure we are on the pulse of what’s happening in the industry and are consistently carving out white space that aligns with our brand values and goals.

• Track and report business performance to evaluate key learnings from new launches, core products and various marketing campaigns.

• Develop and disseminate launch recaps and key learnings to inform future strategies.

• Collaborate with larger Marketing team to brainstorm activations to support new and existing product performance.

• Clearly communicate cross-functionally to disseminate key information - ensuring consistency across all channels.

• Project manage activations related to overall product marketing initiatives.

• Support tracking monthly actuals in Marketing budget.

• Build partnerships with like-minded brands and vendors to develop ILIA branded collateral.

• Manage key partnerships to increase product and brand awareness.

• Support Director of Brand Marketing in executing 360 marketing campaigns.

• 4+ years of proven experience working in product or performance marketing for a beauty, skin care or wellness brand, preferably with a D2C channel

• Product junkie with strong commercial awareness of the beauty & skin care industry

• Understand ILIA’s aesthetic and support our image across all touchpoints

• Dynamic storyteller and the ability to influence others

• Experience working with a small to medium sized brand (<200 employees) is a huge plus