AVA Rafting & Zipline/Breckenridge Ski & Sport/Peak 1 Express: Marketing Manager

Job Title: Marketing Manager
Primary In-Office Location: Denver, CO
Schedule: Full-time/Year-round
Salary Range: $72,000 - $85,000 DOE + monthly performance bonus

Perks Include:

• Competitive Pay
• Health Insurance
• 401k
• Unlimited PTO
• Ski Pass
• Complimentary Peak 1 Express Shared Shuttle Service
• Free AVA Rafting & Zipline Adventure Trips
• Discounts for Family and Friends

Job Overview:

RESPONSIBILITIES:

• Drive customer interest in all brands, and generate revenue to hit sales goals
• Plan, implement and oversee all advertising
• Work with SEO consultants on the development and management of content for our various brands and sites
• Manage and maintain all websites, including rebuilds and new websites
• Maintain a comprehensive knowledge of all products, activities, customer bases, locations, policies, and procedures for all brands
• Maintain all brands including messaging, look-and feel, online presence and collateral
• Use data (traffic, conversions, etc) to evaluate the success of each marketing initiative; make changes as needed; and present reports to senior management and other departments
• Manage the overall workload of the marketing department, including hiring, training, and managing the growing marketing team
• Track and manage the budget of the marketing department

Marketing Strategy & Implementation

• Work with the CEO and marketing team on a marketing plan and calendar for all brands on an annual basis
• Strategize and develop plans for social media, email newsletters, and media production with the marketing team, and implement as needed
• Regularly evaluate existing systems to ensure that all relevant metrics are accounted for
• Work with the Sales Manager and marketing team to report performance on a weekly basis for the Sales & Marketing Meeting
• Develop agendas for weekly Sales & Marketing Meetings
• Analyze market trends and present to the leadership team
• Provide regular updates on the progress and performance of campaigns and strategies
• Oversee all marketing campaigns and ensure brand presence in all relevant outlets
• Implement strategies and campaign plans of the annual marketing plan
• Increase brand awareness and market share
• Work with senior management to promote new products and services across all relevant marketing platforms
• Work with the CEO and finance team to allocate spend, maintain budget, and ensure that the budget is met
• Ensure all initiatives are executed at or exceeding expectations for quality and timeliness
• Develop new brands, including but not limited to brand design and strategy, website planning, advertising, online presence, and sales strategy
  

Brand Presence & Advertising

• Ensure that all brands, as well as any auxiliary brands (eg. Breckenridge Whitewater) appear across all relevant markets, platforms, and contexts that could generate reservations.
• Evaluate new potential markets, new potential platforms, and new potential ways in which to convey our unique selling proposition
• Develop physical signage at our offices, outposts, and other locations as needed
• Areas in which the Marketing Manager is expected to promote Outlaw Group brands include, but are not limited to:
  • Social Media
  • Newsletters and other email campaigns
  • Online search (SEO, website development)
  • Online advertising channels (display ads, search ads, etc.)
  • 3rd party referral sites
  • Review sites: Trip Advisor, GMB, Yelp
  • TV, radio, newspaper advertising and editorial coverage and opportunities
  • Maintenance of media relationships
  • Sponsorships and local events
  • Gift certificates, charitable donations, promotions
  • Pricing and discount campaigns
  • Promotion of new or underselling products across all relevant channels
• Plan and execute locals’ appreciation events, grand openings, and other business-centric events
• Facilitate or spearhead community events such as holiday drives and promotional events as deemed worthwhile by the marketing department and senior management
• Maintain brand imagery for all brands, including logos, style guides, and media libraries, through messaging, imagery, websites, community, and online presence
• Regularly review brand presence across all relevant channels, both online and offline, to ensure consistency with current look and feel
• Spearhead press statements and public relations

Website Development & Maintenance

• Utilize various measurement systems, including Google Analytics, Google Ads, Moz, HubSpot and partner reports to improve both the efficiency and the quality of our existing metrics and user experience
• All websites must have an ongoing content strategy, incorporating SEO, products to be highlighted, and user needs. This includes written content, imagery and video content, and social promotion/ integration
• Work with our SEO consultants on the development of evergreen content strategy and website buildouts
• Create blog topic calendars for each site/brand and collaborate with the Sales Manager on blog assignments for the sales staff
• Update site templates, plug-ins and architecture as needed. Work with 3rd party developers to ensure best-in-class site performance (site speed, mobile optimization, etc)
• Spearhead site rebuilds as needed either through a 3rd party developer or internally
• Spearhead the development of new websites as needed, either through a 3rd party developer or internally

Company Recruitment Advertising

• Work with HR Manager and CEO to develop a strategy for job listings and hiring advertisements
• Continue development of our various employment pages to better speak to our open positions, benefits, company culture, and more
• Assist the HR Manager in the content around job listings for our websites and various recruiting sites such as Glassdoor, LinkedIn, Indeed, Zip Recruiter, and more
• Explore new and better platforms for targeted recruitment ads
• Cultivate recruiting ads for various platforms including radio, social media, digital campaigns, recruitment websites, newspaper, print, and more.

Marketing Staff

• Hire and marketing staff based on increased staffing needs as determined with the CEO
• Develop training materials in the LMS system (Rise) for the marketing team and other teams as needed
• Train all marketing staff on the requirements for each brand to ensure consistency on all marketing materials
• Monitor and guide the ongoing performance and development of all marketing staff and provide timely feedback, accountability, and support
• Evaluate ongoing educational opportunities for all marketing staff and make recommendations for conferences, online courses, and classes
• Oversee workload, deadlines, and priorities for marketing staff
• Communicate the overall performance of the marketing staff to the CEO

REQUIREMENTS:

• 2-5 years in a marketing role
• Excellent writing & editing skills
• Excellent organizational skills
• Demonstrated ability to evaluate and draw conclusions from data
• Website (CMS) experience required, Wordpress preferred
• Proficient in MS Office including Outlook, Word and Excel
• Skilled in Microsoft Office & Adobe Creative Suite
• Supervisory experience preferred
• Hubspot experience a plus
• Video/Photography skills a plus
• Adobe suite skills a plus
• Some travel (primarily in-state) may be required